Everything should feel like Renaissance.
Friendly. Genuine. Welcoming. A consistent RACE experience, wherever students discover us.
Mandy approved RACE's welcoming brand voice and confirmed that the supplied photos and models have permission for public RACE website and marketing use. Logo usage rules and design templates remain under review by Mandy and Danny.
Professional education with a genuinely warm welcome.
Approved by Mandy | October 30, 2026 Our brand voice should feel friendly, genuine, and inviting to everyone. Specific marketing headlines and positioning statements still require review.
Friendly, not formal
Sound like someone who would happily show a visitor around campus. Keep language easy to understand and conversational.
Genuine, not exaggerated
Show real people, real learning spaces, and the experience of exploring school. Never promise jobs, licensure or earnings.
Inviting, not exclusive
Use welcoming words and pictures that reflect different people and paths. Encourage questions without pressure.
The RACE mark, preserved as provided.
Mandy supplied a high-resolution horizontal PNG with transparency. It is now displayed below exactly as provided, with no redraw or recoloring. We still need to confirm it is the approved current variant and whether a vector master exists.
Supplied horizontal logo, unchanged. Its original file is preserved in the private archive.
Confirm official usage
Is this the current approved logo? Are there reverse/white, stacked, icon-only or vector versions? We should not invent them.
Interim guidance: use the complete PNG on white or very light backgrounds, with comfortable clear space. Don't stretch, crop, trace or recolor it.
Exact logo clear space, print minimum, small-screen minimum and permitted dark-background treatments stay unapproved until the authentic masters are checked.
Recognizable RACE color, with a job for each shade.
Exact values below are documented in the Master Handoff. Proposed use: charcoal for text, soft/off-white for editorial surfaces, sage for shared CTAs, and program colors for distinctive accents.
Charcoal
#282828Text and strong contrast
Soft background
#F6F6F1Page and section surfaces
White
#FFFFFFClean cards and pages
Shared sage
#5F756BProposed primary action
Program colors
Cosmetology
#7C8B78Contrast caution
Hair Design
#D4DCE0Charcoal text 10.61:1
Master Esthetics
#A897A5Charcoal text 5.36:1
Nail Technology
#D8BAB2Charcoal text 8.13:1
Lash & Brow
#CE9C8FCharcoal text 6.16:1
Easy to read. Room to think.
Arimo is the documented family direction. The sizes and spacing below are proposed starting points to review against existing designs, not verified deployed values.
Explore RACE programs, schedules and tuition with guidance from an admissions team ready to answer your questions.
Layout starter values
1200px maximum65ch4 / 8 / 12 / 16 / 24 / 32 / 48 / 64px12px / 6px corners44pxFont delivery, supported weights and redistribution/embedding license still require verification.
Familiar pieces. Accessible behavior.
Interactive examples demonstrate a proposed cross-channel style. They do not submit data or change any current WordPress or HighLevel setup.
Buttons and links
Hover or keyboard-tab through these examples. The sample actions are intentionally inactive.
Explore RACE →Field states
Enter a valid email address, such as name@example.com.
Program card pattern
Master Esthetics
Training in advanced skincare skills.
Confirm current live URL“I had a great experience at Renaissance Academie. The instructors truly care about their students.”
Camden McCusker · quote excerpt observed on /more-info/
Confirm permission and final attribution before reuse in new campaigns.Cosmetology · Hair Design · Master Esthetics · Nail Technology · Lash & Brow
Current global header and mobile navigation are locked. Do not replace them with this specimen.Real people. Natural moments. Room to belong.
We now have 17 photographs provided by Mandy. They show an approachable, welcoming group environment, bright salon and spa spaces, and hands-on tools. Mandy confirmed permission for RACE to use the supplied photographs and pictured models in public website and marketing materials on October 30, 2026. Photographer credit terms and pictured individuals' roles are not independently documented.
Mandy confirms RACE is permitted to use these photographs and models in its website and marketing. This review page uses optimized web previews only; original files remain in the separate private archive. Layout examples still require creative approval.
Six suggested photography directions Proposed for review
All supplied photos
Tap a filter to review options. The filename lets Danny find the matching source.
All files shown are optimized website previews of supplied JPGs. The source images are preserved separately in an internal-only archive. Photo permission and release record: checklist checklist.
Friendly. Genuine. Inviting.
Approved by Mandy The overall voice is welcoming to everyone. These examples show what that sounds like in practice; specific headlines and templates remain proposals.
Talk like a welcoming person.
"Curious about RACE? We'd love to help you get to know the school and explore what might be a good fit."
Sample wording proposed; tone itself is approved.Invite, don't pressure.
"Have questions about schedules, tuition or programs? Reach out or come visit. We're happy to talk through your options."
Avoid: "Enroll now or miss your future."Financial aid language
"Financial Aid options where available for those who qualify."
Nail Technology is not an FSA program. Avoid blanket funding, earnings or job guarantees.Formal naming and claims
Confirm the legally preferred school name and approved short labels for each program, especially Lash & Brow Technology.
Welcome everyone to explore; do not imply guaranteed admission, eligibility, or licensure.One school, many formats.
All layouts below are newly composed proposals. The same restrained color, typography direction and practical voice should translate across channels after review.
Feel welcome. Explore your options.
Compare RACE programs, schedules and tuition with support from the admissions team.
Love hair? Get to know the program.
Explore the skills taught in RACE's Hair Design program, schedule options and practical next steps.
Request Program InfoProposed social composition using a supplied photo. Photo/model marketing permissions confirmed by Mandy; this example design still needs campaign approval.
Come get to know RACE.
Compare programs and schedules with help from our admissions team.
Request InformationWe would love to show you around RACE
Our team can help you compare programs, schedules, tuition and upcoming start dates so you can decide what fits.
Come explore your future in beauty.
Explore Cosmetology, Hair Design, Master Esthetics, Nail Technology, and Lash & Brow Technology.
Explore programs: race.edu
Original approved logo and print-ready source images required before production.
Before we publish
1. Mandy approves the visual, wording and asset authenticity.
2. Danny checks CSS tokens, mobile, contrast, keyboard and locked-site dependencies.
3. Confirm changing tuition, schedules and start dates with admissions.
4. Record a new version, changelog and explicit sign-offs.
Use it. Review it. Keep it current.
This draft now includes the supplied logo and photo previews. Original photos remain in a separate private archive. Mandy confirmed permission for the supplied photographs and models to appear in RACE website and marketing materials on October 30, 2026.
For Mandy
Start with the one-page quick sheet and the visual components. Decide which proposed personality traits, layouts and examples feel true to RACE.
For Danny
CSS and JSON token names match. The original palette is established; typography, spacing and components are review-only until approved. Keep existing locked pages stable.